“Build it and they will come” is an adage that comes to mind for what we are seeing in virtual cycling racing. Zwift has built out its...

I’ve poured over tons of comments revealing very mixed reactions from the Zwift community. Though they range from the extremely negative (th

...this new logo and rebranding effort is kind of brilliant.  It’s irreverent enough to kick up some dust on social media, but cozy and fami